The Business Administration Program

PassionResponsibilityIntellectCreativityEffort

Major Requirements
Minor Requirements

The mission of the major is to provide an educational experience that allows the graduate to engage the world with passion and skill as a business leader and strong human being, and the focus to discover where her talents meet the needs of the community. This program is a unique blend of a liberal arts education and professional training that incorporates modern thinking in creativity, communication, leadership, relationships, and analysis, with the fundamental rigor of functional skills necessary to lead and grow organizations. To maximize their professional development, students are encouraged to study other fields. They may minor in economics, or may study a field complimentary to business such as psychology, communications, the sciences, the arts, or computer technology.

Whether students envision themselves in an entrepreneurial enterprise, a multinational corporation, or a non-profit organization, our education prepares students with the knowledge and passion to connect with success in the business world.

Requirements for the Business Administration Major

To be certified for graduation, a student majoring in business administration must take a minimum of 30 credits of course work in the Department of Business, Management, and Economics at Cedar Crest College.  To be admitted to the major, the student must have a minimum cumulative GPA of 2.250.  All courses within the major must be passed with a grade of C or better.  A minimum cumulative GPA of 2.250 and a minimum average in the major of 2.250 must be achieved.  All students must complete the Department Core Courses, the Business Administration requirements, and the requirements of at least one concentration.

Department Core Courses

• ACC 101 Financial Accounting
• ACC 102 Managerial Accounting
• BUA 110 Principles of Management
• BUA 221 Business Law
• BUA 250 Principles of Finance
• BUA 281 Business Ethics
• BUA 300 Writing for Management
• BUA 345 Operations and Supply Chain Management
• BUA 351 Applied Strategic Management I
• BUA 352 Applied Strategic Management II
• CIS 215 Advanced Business Computing
• ECO 101 Principles of Economics:  Macro
• ECO 102 Principles of Economics:  Micro
• MAT 105 Mathematics for Business or MAT 141 Calculus I
• MAT 110 Probability & Statistics
• MRK 230 Principles of Marketing

• BUA 240 International Business or ECO 315 International Economics or MRK 336 Global Marketing
• BUA 329 Organizational Behavior or PSY 301 Psychology of Work

Concentration Options within the Business Administration major

• Economics
  Choose 4 of the following:
  • ECO 201 Government, Business, and Society
  • ECO 222 Economic Geography
  • ECO 302 Labor Economics
  • ECO 304 Money and Banking
  • ECO 315 International Economics
  • PSC 211 Globalization & International Law

• Healthcare Management
  • BUA 211 Introduction to Healthcare Systems
  • BUA 258 Healthcare Management
  • BUA 340 Healthcare Finance
  • MRK 331 Service Marketing or MRK 240 Applied Public Relations

• Human Resources
  • BUA 220 Human Resources Management
  • BUA 239 Employment Law
  • BUA 320 Attracting, Selecting, and Retaining Talent
  • BUA 325 Compensation Management
  • BUA 328 Power, Influence, and Negotiation or ECO 302 Labor Economics or PSY 227 Principles of Helping Relationships or PSY 230 Team Building and Group Dynamics

• Management
  Choose four of the following (two courses must have a BUA designation):
  • ACC 203 Cost Accounting
  • ACC 205 Accounting Information Systems
  • BUA 216 Personal Finance
  • BUA 220 Human Resource Management
  • BUA 239 Employment Law
  • BUA 320 Attracting, Selecting, and Retaining Talent
  • BUA 325 Compensation Management
  • BUA 328 Power, Influence, and Negotiation
  • BUA 335 Retail Management
  • BUA 350 Leadership
  • ECO 201 Government, Business, and Society
  • ECO 302 Labor Economics
  • ECO 304 Money and Banking
  • MEK 332 Sales Management
  • MRK 335 B-to-B Marketing
  • PSY 224 Women in the Workplace
  • PSY 227 Principles of Helping Relationships
  • PSY 230 Team Building and Group Dynamics

• Marketing
  Choose four of the following, two of which must have a MRK prefix:
  • BUA 328 Power, Influence, and Negotiation
  • BUA 335 Retail Management
  • MRK 240 Applied Public Relations
  • MRK 250 Consumer Behavior
  • MRK 320 Marketing Research
  • MRK 330 Branding
  • MRK 331 Service Marketing
  • MRK 332 Sales Management
  • MRK 334 Applied Advertising
  • MRK 335 B-to-B Marketing
  • MRK 336 Global Marketing
  • CST 170 Introduction to Mass Communications or CST 216 The Crestiad: Staff

Requirements for the Business Administration Minor 

Students throughout the college are encouraged to minor in business administration to maximize professional opportunities after graduation.   This minor introduces the basics of running an organization, improves vocabulary, and helps to highlight career choices that are available within the student’s major program.   Students may not major in accounting and minor in business administration.

Requirements for the minor:

• ACC 101 Financial Accounting
• BUA 110 Principles of Management
• BUA 300 Writing for Management
• ECO 101 Principles of Economics:  Macro or ECO 102 Principles of Economics:  Micro
• MRK 230 Principles of Marketing
• ACC 102 Managerial Accounting  or  BUA 220 Human Resource Management  or  BUA 250 Principles of Finance or BUA 329 Organizational Behavior