The Marketing Program

Major Requirements

Minor Requirements

The mission of the marketing degree program at Cedar Crest College is to prepare students for a career as a leader of marketing departments and organizations through well rounded exposure to rigorous study of marketing theory and hands-on, practical experience in the combined areas of creativity, public relations, promotions, direct marketing, branding, advertising, sales management, international commerce, marketing planning, and effective implementation.

The program will provide the student with a solid, core business education that includes accounting, finance, economics, business writing, law, and management curriculum.  A graduate of the program will understand the workings of any business entity, and understand the complexities of the greater economic environment.  A critical component of this program is the student's strong foundation in the liberal arts.  Marketing is the science and practice of creating personal or mass relationships that influence people and organizations to change or maintain certain behaviors.  This program requires students have a broad base of knowledge of the human experience, critical thinking skills, and the ability to interact with others on a meaningful and ethical level.

Requirements for a Major in Marketing

Department Core Courses

• ACC 101 Financial Accounting
• ACC 102 Managerial Accounting
• BUA 110 Principles of Management
• BUA 221 Business Law
• BUA 250 Principles of Finance
• BUA 281 Business Ethics
• BUA 300 Writing for Management
• BUA 345 Operations and Supply Chain Management
• BUA 351 Applied Strategic Management I
• CIS 215 Advanced Business Computing
• ECO 101 Principles of Economics:  Macro
• ECO 102 Principles of Economics:  Micro
• MAT 105 Mathematics for Business or MAT 141 Calculus I
• MAT 110 Probability & Statistics
• MRK 230 Principles of Marketing
• MRK 352 Applied Strategic Management II

Marketing Course Requirements

• MRK 240 Applied Public Relations
• MRK 250 Consumer Behavior
• MRK 320 Marketing Research
• PSY 100 General Psychology

Marketing  Electives (choose four of the following)

• BUA 328 Power, Influence, and Negotiation
• BUA 335 Retail Management
• CST 170 Introduction to Mass Communications or CST 216 The Crestiad: Staff
• MRK 330 Branding
• MRK 331 Service Marketing
• MRK 332 Sales Management
• MRK 334 Applied Advertising
• MRK 335 B-to-B Marketing
• MRK 336 Global Marketing
• MRK 390 Independent Study
• SPS 270 Internship

Requirements for a Minor in Marketing

The marketing minor is designed to introduce students to the marketing profession and provide some insight on the intersection of markeitng and other academic and professional fields of study.

Requirements for the minor

• BUA 110 Principles of Management
• MRK 230 Principles of Marketing
• MRK 240 Applied Public Relations

(Plus choose three of the following)

• BUA 328 Power, Influence, and Negotiation
• BUA 335 Retail Management
• MRK 250 Consumer Behavior
• MRK 330 Branding
• MRK 331 Service Marketing
• MRK 332 Sales Management
• MRK 334 Applied Advertising and Promotion
• MRK 335 Business-to-Business Marketing
• MRK 336 Global Marketing