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Code |
Title |
Prerequisite(s) |
|
Department Core Courses |
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ACC 101 |
Financial Accounting |
|
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ACC 102 |
Managerial Accounting |
ACC 101 |
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BUA 110 |
Principles of Management |
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BUA 221 |
Business Law |
|
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BUA 250 |
Principles of Finance |
ACC 102, ECO 101, ECO 102, MAT 105 |
|
BUA 280 |
Business Ethics |
BUA 110 |
|
BUA 300 |
Writing for Management |
ENG 100 or HON 122, BUA 110, Sophomore standing |
|
CIS 215 |
Advanced Business Computing |
CIS 101 or prior experience with spreadsheet and database software |
|
ECO 101 |
Principles of Economics: Macro |
|
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ECO 102 |
Principles of Economics: Micro |
|
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MAT 105 |
Mathematics for Business or MAT 141 Calculus I |
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MAT 110 |
Probability and Statistics |
|
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MRK 230 |
Principles of Marketing |
BUA 110 |
|
Marketing Requirements |
|||
MRK 240 |
Applied Public Relations |
MRK 230 |
|
MRK 250 |
Consumer Behavior |
MRK 230, PSY 100 |
|
MRK 320 |
Marketing Research |
MRK 250, MAT 110 |
|
MRK 352 |
Applied Marketing Management |
All Marketing core and foundation courses |
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PSY 100 |
General Psychology |
|
|
Choose four from the following Marketing elective options |
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BUA 328 |
Power, Influence, and Negotiation |
BUA 110 |
BUA 335 |
Retail Management |
MRK 230 |
CST 170 |
Introduction to Mass Communications
or CST 216 “The Crestiad”: Staff |
|
MRK 330 |
Branding |
MRK 230 |
MRK 331 |
Service Marketing |
MRK 230 |
MRK 332 |
Sales Management |
MRK 230 |
MRK 334 |
Applied Advertising and Promotion |
MRK 230 |
MRK 335 |
B-to-B Marketing |
MRK 230 |
MRK 336 |
Global Marketing |
MRK 230 |
MRK 390 |
Independent Study |
See Independent Study Form for requirements |
SPS 270 |
Internship |
Refer to “Internship Guidelines” |
Code |
Title |
Prerequisite(s) |
BUA 110 |
Principles of Management |
|
MRK 230 |
Principles of Marketing |
BUA 110 (required for department majors), or CST 170, or PSY 100 |
MRK 240 |
Applied Public Relations |
MRK 230 |
Plus choose three of the following: |
||
BUA 328 |
Power, Influence, and Negotiation |
BUA 110 |
BUA 335 |
Retail Management |
BUA 110, MRK 230 |
MRK 250 |
Consumer Behavior |
MRK 230, PSY 100 |
MRK 320 |
Marketing Research |
MRK 250, MAT 110 |
MRK 330 |
Branding |
MRK 230 |
MRK 331 |
Service Marketing |
MRK 230 |
MRK 332 |
Sales Management |
MRK 230 |
MRK 334 |
Applied Advertising and Promotion |
MRK 230 |
MRK 335 |
Business-to-Business Marketing |
MRK 230 |
MRK 336 |
Global Marketing |
MRK 230 |
Semester |
Course |
Format |
YEAR 1 |
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Fall ‘06 |
ACC 101 Financial Accounting MAT 105 Mathematics for Business ECO 102 Principles of Economics: Micro |
7 Saturdays 7 Saturdays Online |
Winter ’07 |
BUA 110 Principles of Management |
2 Weekends |
Spring ‘07 |
MRK 230 Principles of Marketing BUA 300 Writing for Management ECO 101 Principles of Economics: Macro |
Online 7 Saturdays Online |
Summer I ‘07 |
CIS 215 Advanced Business Software PSY 100 General Psychology |
6 Saturdays Online |
Summer II ‘07 |
MAT 110 Probability & Statistics MRK 240 Public Relations |
6 Saturdays Online |
YEAR 2 |
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Fall ‘07 |
MRK 250 Consumer Behavior MRK 320 Marketing Research BUA 328 Power, Influence, and Negotiation |
4 Saturdays + Online Hybrid 4 Saturdays + Online Hybrid 2 Weekends |
Winter ‘08 |
MRK 330 Branding |
2 Weekends |
Spring ‘08 |
BUA 250 Principles of Finance BUA 221 Business Law MRK 334 Applied Advertising |
7 Saturdays 7 Saturdays Online |
Summer I ‘08 |
MRK 352 Applied Marketing Management
|
4 Saturdays + Online Hybrid 2 Weekends |
Summer II ‘08 |
MRK 352 Applied Marketing Management MRK 332 Sales Management |
(runs over from Summer I) 2 Weekends |